New Harry and Louise Ads Up

19 07 2009

New “Harry and Louise” ads are airing this weekend urging Congress to pass universal heath care, but with a more encouraging, softer and more gentler tone than the versions that ran in 1993. Those series of ads, among other factors, are widely credited with killing the push for comprehensive health care during the Clinton administration in the 1990’s. But some people do not see it that way. “What really turned it into ‘Harry and Louise’ vs. the Bill and Hillary campaign was the response of the Clinton White House. Hillary in particular responded very personally,” Ben Goddard, the writer and director of the old and new ads told ABC News.

I am not so sure that even in retrospect that argument is the least bit plausible, but it does sound as if creators of the original spots are have changed adopted a different message. Here is what ABC News said about it:

“While the popular perception has been for some time that it was an anti-health care reform campaign, it would be more accurate to say it questioned the wisdom of the proposal that the Hillary’s health committee cooked up essentially behind closed doors without input from the industry.” Goddard said that this time around, the President wants to include private insurance policies as part of the solution.

Both “Harry and Louise” actors and their director Goddard — who married the actress playing Louise in both the 1993 and 2009 ads — were on the Hill today along with representatives of insurance companies and key leaders in the health care industry, speaking in support of the Affordable Health Choices Act. That act, passed by the Senate’s HELP committee yesterday, includes a public option.

The ad buy reportedly cost $4 millions a is paid for by Families USA, a health care advocacy group supporting universal coverage, and Pharmaceutical Research and Manufacturers of America, a trade association of pharmaceutical and biotech companies, and two large insurance companies.

Original Harry and Louise ads in 1993:

New Harry and Louise ad  “Get the Job Done”:




One response

23 07 2009
Jackie Durkee

At, I’m writing a series of articles outlining what the the actual House bill (h.r.3200) says.
So far, I’m at Subtitle 2 of Title II of Division A. Tomorrow will be Subtitle 3.
Join the Journey!

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